Tim Hortons doubles down on Canadian identity as coffee chain rivalry heats up

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Tim Hortons says restaurant owners across Canada are investing $400 million this year to build and renovate locations. The plan includes 80 new restaurants and upgrades to 400 existing ones, including a new location in Garson and renovations in Sudbury.

The company said the projects will support Canadian businesses by using locally made materials and products. Improvements will include better lighting, updated layouts, faster digital ordering and upgraded kitchen equipment.

The announcement comes as Dunkin’ Donuts prepares to return to Canada with hundreds of new stores starting later this year, increasing competition in the coffee and baked goods market currently led by Tim Hortons and McDonald’s.

Although Tim Hortons started in Canada, it has been owned by Restaurant Brands International since merging with Burger King in 2014.

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