THUNDER BAY — Jumping into a cold lake might sound like a joke, but for hundreds of people in Thunder Bay, it’s for a good cause.
Last year, more than 430 people took part in the Thunder Bay Polar Bear Plunge, raising $168,550 for local charities. This year, organizers hope to reach 500 jumpers, which would be a record in the event’s 14-year history.
Erin Beagle, executive director of Roots Community Food Centre, said the fundraiser is especially important as charities face rising costs.
“Everything is more expensive, and it’s getting harder for charities to meet their budgets,” Beagle said.
Money raised from the March 29 plunge will support Roots Community Food Centre, PROKids, Special Olympics Thunder Bay and the Canadian National Institute for the Blind (CNIB).
Juan Pernia, who represents CNIB and jumped for the first time last year, said the event is about more than cold water.
“It’s about coming together to support causes that really matter,” he said.
Registration is now open at thunderbaypolarbearplunge.ca. Participants can join as teams, wear costumes or wetsuits, and warm up afterward in a heated tent near Marina Park. Spectators are welcome.
