Microsoft has been trying to get people to switch from Google Chrome to its own web browser, Microsoft Edge, for a long time. They’ve used pop-ups, ads, and even messages inside Windows to promote Edge, but many users haven’t been convinced.
Back in April 2023, Chrome held 66% of the global desktop browser market. Two years later, it’s still around 65%. Edge has grown a little—from 11% to 13%—but most people are sticking with the browser they already use.
This week, Microsoft launched a new ad campaign calling Edge a “fast, smart alternative to Chrome.” They say Edge is different because it has strong artificial intelligence (AI) features. This announcement came around the same time Google revealed its own new AI upgrades for Chrome.
But there’s a more serious reason Microsoft wants users to switch—security. In a recent warning, the company suggested users change to Edge to help keep their computers safe. Microsoft has said this before, but now it’s part of an actual security alert, which makes the message feel more serious.
Recently, Microsoft and several law enforcement groups, including the FBI, took down a major cybercrime operation. They shut down over 2,000 websites connected to Lumma Stealer, a dangerous piece of malware. This malware steals passwords, bank details, credit card numbers, and even cryptocurrency. It’s been used in scams, fake updates, and phishing attacks that trick people into downloading viruses.
Alongside this news, Microsoft gave some advice on how to stay safe online:
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Use network and web protection tools
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Turn on multi-factor authentication (MFA)
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Use Microsoft Edge with Microsoft Defender for extra safety
However, some people feel uneasy when Microsoft uses serious security alerts to promote its own browser. It can feel like just another advertisement. But this kind of message might work—especially if companies decide to switch all their employees to Edge, and then those workers do the same at home.
No matter which browser you choose, the most important thing is to stay safe online.
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Always turn on safe browsing
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Use MFA or, even better, Passkeys
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Don’t click on strange links or install apps from unofficial websites
You can keep using Chrome if you want—just make sure you’re following these safety tips.
