Rogers Introduces Comcast and Xfinity Offerings to Canadian Market
Rogers Unveils 10-Year Deal with Comcast, Bringing Xfinity Products to Canada
Rogers has forged a decade-long partnership with Comcast, a U.S.-based telecommunications giant, to introduce a range of Xfinity-branded products and services to the Canadian market.
Included in this collaboration are cutting-edge broadband, smart home, and connectivity solutions, such as Entertainment OS. This operating system, developed by Comcast, powers at-home set-top boxes, smart TVs, apps, and various other devices. Canadians can anticipate the rollout of these innovative services through Rogers later this year.
Entertainment OS has garnered global recognition, with other telecom leaders like Sky in the U.K. and Foxtel in Australia also leveraging its capabilities.
“Our partnership with Comcast builds on our legacy of bringing Canadians the best networks, entertainment and services in the world,” said Tony Staffieri, Rogers president and CEO, in a statement sent to MobileSyrup via a press release. “Canadians want to be connected to the best entertainment, anywhere, without interruption and we’re proud to partner with Comcast to make this a reality.”
Rogers Reveals Entertainment OS to Enhance Customer Experience
Rogers has unveiled Entertainment OS, aptly named to deliver an array of live sports, entertainment, news, streaming apps, and more to its customers. This innovative platform is poised to either build upon or potentially replace Rogers’ existing Ignite TV platform, which is also rooted in Xfinity technology.
Among the suite of offerings under this partnership is Comcast’s groundbreaking technology dubbed “10G Internet.” Rogers asserts that 10G Internet will empower the carrier to provide “multi-gigabit speeds” with “ultra-low lag,” promising an unparalleled internet experience.
In the United States, Comcast’s Xfinity 10G service has been promoted as a gaming-centric offering. However, following a ruling by the U.S. National Advertising Review Board, Comcast has agreed to phase out the branding of its “Xfinity 10G Network” due to concerns about the term “10G” being misleading. As such, it remains uncertain how Rogers will position its “10G Internet” service in Canada or what specific advantages it will offer over its current internet solutions.
Additionally, Rogers will introduce “Storm-Ready WiFi,” featuring a device equipped with cellular backup and a rechargeable battery. This technology ensures uninterrupted connectivity during power outages, enhancing user experience and reliability. Furthermore, Rogers plans to unveil new home security hardware and sensors as part of its collaboration with Comcast.
More details regarding the products and services resulting from Rogers’ partnership with Xfinity will be disclosed later this year. This move signifies a deepening of Rogers’ relationship with the U.S.-based telecommunications provider, following its decision in 2016 to transition from its IPTV offering to utilizing Comcast’s platform.”
