McDonald’s Discontinues Complimentary Hot Drink Sticker Rewards Program

The rewards program involved patrons accumulating stickers through coffee purchases, with every seven coffees earning one free.

McDonald’s, which said in a statement: “In 2021, we announced the launch of our MyMcDonald’s Rewards program via the McDonald’s app. This rewards program unlocks generous rewards for our guests that go beyond just hot coffee and tea.“

“As part of the migration to the new rewards program, guests were given notice in May 2022 through a variety of communication channels, including in-restaurant signage, that restaurants would be transitioning to cups without McCafé Rewards stickers and cards and that completed sticker cards could be redeemed on or before December 31, 2023.”

“We understand that some guests were disappointed by the discontinuation of the on-cup McCafé Rewards sticker program. However, for those who require any assistance with digital rewards, our trained crew is always available to help our guests.”

Patrick Sojka, the creator of Rewards Canada, a platform tracking loyalty programs, explained that while some programs reward patience with bigger perks, others are more beneficial when points are promptly redeemed.

“We always say as soon as you can use them – use them,” Sojka said, adding “With these food and coffee programs as soon as you can get rewards, redeem them, as there is no real value in holding on to them.”