No Frills Discontinues Multi-Buy Discounts, Aims to Enhance Affordability

Loblaw Companies, which owns the discount grocer No Frills, announced on Wednesday the removal of its multi-buy promotion. In a press release, the company stated that the decision was made “to bring greater affordability and more accessible pricing to customers.”

Previously, shoppers could purchase two or more of the same select products at a discounted price, such as ‘buy two for $5’ versus $2.99 for one. Now, the cost of individual items will reflect the store’s dedication to “everyday low prices,” according to No Frills. This change has already been implemented nationwide.

“Our customers told us loud and clear that they don’t want to have to buy more to save,” said No Frills president Melanie Singh.

“No Frills stores are a destination for customers looking for the best possible deals, and we’re committed to ensuring they can shop with confidence, knowing they’re getting great value,” she continued. “With the elimination of multi-buy pricing, we are making it even easier for our customers to manage their budgets every day.”

The No Frills promotional change comes as Canadians continue to grapple with the effects of food inflation and the overall cost of living. Customers nationwide have expressed frustration as many major Canadian grocers have reported sales growth, with traffic in discount stores like No Frills often driving profits.

In May, some consumers launched a month-long boycott of Loblaw-owned stores, which include Shoppers Drug Mart, Zehrs, and Valu-Mart.

Loblaw, along with other Canadian grocers, has argued that increased costs from suppliers are the cause of grocery price hikes.