Tim Hortons unveils its Smile Cookie initiative
“If you think about it, if we raised around $160,000 last year through our campaign separately, and when we got ($58,000) from the cookie campaign, that’s just a massive percentage. Without it we wouldn’t have had nearly the success that we had.”
Since its inception in 1996, the campaign has garnered widespread support, accumulating an impressive $111 million over three decades from coast to coast.
In the previous year alone, the campaign achieved remarkable success, raising nearly $20 million nationwide.
The delectable cookies, available for purchase throughout the week, are priced at $1.50 each and can be acquired at all participating Tim Hortons outlets. Every dollar spent contributes directly to the fundraising efforts for both organizations.